I’m a design leader who remains close to the craft. I build products that engage and delight, and I have a broad skill set spanning systems design, interaction design, and user research.

I was the founding designer (employee number 3) and Head of Design at Hailo, a taxi app started in London in 2011.

I was responsible for the user experience of the driver and passenger apps, while building a small, talented design team that operated out of our London and New York offices.

By 2015, Hailo was operating in 16 cities worldwide and serving millions of customers. In 2016, it was acquired by Mercedes-Benz Mobility and rolled into myTaxi.

Trainline is the world’s leading independent digital rail platform, selling tickets on behalf of over 270 rail and coach companies across 45 countries.

I joined Trainline to build a world-class design team to help deliver our mission to provide smarter journeys to our customers. Reporting to the CPO and working with product and engineering leadership, I grew the team from 3 to 20+ and led design through a rebrand, a re-platforming, European expansion, and IPO.

Trainline today is the most downloaded travel app in the UK and regularly tops the charts in travel on iOS and Android.

In 2021, I joined Hedgehog, a small start-up with a goal to lower the barrier to entry into investing in private markets.

In 2025, we were acquired by Inveniam, and focus shifted towards building the tools allowing institutions to turn unstructured financial data into verified, trusted, structured data that’s AI-agent ready.

RowPal is an iOS rowing app. It works with any rowing machine and allows rowers to race their previous best performances or a pace boat.

The project started with a proof of concept to see which sensors would be the most accurate to measure rowing motion, the front-facing camera or the accelerometer of the Apple Watch. After lots of testing, including thermal and battery tests, the front camera was the clear winner, able to track full rowing strokes over long durations with almost 100% accuracy.

With the concept proven, I began the design process. Some attributes simply can’t be inferred from a camera (stroke power being the big one) so I decided early that this would not be a pro rowing app, but a fun consumer-level product to encourage daily movement. Think Wii Sports. That decision informed a more playful visual design that manages the user’s expectations, rather than a dashboard of splits and watts etc.

I did want some level of accuracy though. The app’s “virtual metres” are calibrated against real datasets — Olympic results, club races, and rowing biomechanics literature — so a stroke in RowPal moves you about as far as it would on the water. The boat itself runs on real hull physics: stroke impulse, quadratic drag, the surge-and-glide of an actual shell.

The International Space Station is brightest at dusk and dawn as it moves across the sky, but it’s easy to miss. Unless you know where to look. Look Up tells you when it will be passing and how to locate it.

The live compass shows the next visible pass. Rotate your phone for sky mode to pinpoint the station’s location as it crosses the sky. A live globe view displays its current position, the area it’s visible from, and its heading. With a dedicated Apple Watch app, notifications, and home screen widgets, you should never miss a pass (weather permitting).

Albatross is a native macOS writing app for novelists and other long-form writers. It’s designed for people who spend years working on the same 100,000-word project.

Writers organise their work into sheets and groups, with an outline view and tools for tracking characters and locations alongside the manuscript.

From the beginning, one thing mattered more than anything else: keeping every word safe. There’s no database. Each project is simply a folder of plain Markdown files, one for each sheet, so writers can take their work into any other editor whenever they want. Under the hood, there’s a save system designed to prevent text loss, file upgrades that can recover from a crash partway through, and automatic hourly backups.

The other priority was speed, even with a full-length novel. Apple’s newer text engine, TextKit 2, had layout bugs with very long paragraphs, so I switched back to TextKit 1 and tuned the editor by hand. The result is an editor that types and scrolls just as smoothly with a full novel as it does with a short chapter.